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A Wartime Meal for Americans

The war time diet of those in the UK was definitely stricter, and more rationed than those in the USA at the time.  This May 1942 ad from Good HouseKeeping (sponsored by American Gas) shows a recommended meal plan for a day, and features food probably not available in Britain at the time – grapefruit juice, veal shoulder, tomato juice, eggs and cream.


Another example of big business getting into the wartime spirit, and asking us to do our bit for the war-effort.  Good on them!


About thewartimewoman

I love history, fashion, art and design, especially of the 1930s to the 1960s. I am also a mother, wife, interior decorator & a treasure hunter who wishes she could drive a 1933 Delage. I studied Architecture at Melbourne university, briefly, and completed a Diploma of Art in Interior Design at the Melbourne College of Decoration in 1991. I have worked on an off as a decorator ever since, in between stints as a florist, balloon artist, having my five children and helping my husband in his law firm. in my spare time I love researching history, blogging and gardening.

2 responses »

  1. Sadly, more variety in U.S. than U.K. in those days. However, many people in the U.S. wouldn’t have had these foods either, as the Depression was still felt in many parts of the South and south-central states. Know from talking with folks who lived through those years, but are still around & remember.

    • I imagine the magazine would have been aimed at the middle class too. Some still had cooks up till then, judging from old movies, so maybe this was an attempt to entice women to cook for themselves? Advertising always loves to make us feel we are lacking something, doesn’t it?


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