It’s the first week of Summer here in Australia, and my thoughts have turned to swimsuits. We have a few beaches nearby (which occasionally have crocodiles, sharks and stingers) and a pool (which is currently getting renovated) so we swim every day over Summer. Usually we even put on swimsuits, although the odd skinny dip is not unknown!
What style swimsuits would we have been wearing during the war? Let’s have a little look –
1942 – clothes ratioing kicks in in Australia, and ads for swimwear are almost non existent. Elastic used in commercial swimwear would have used rubber, which was needed for the war effort. To keep itself in the public mind Jantzen cleverly told women how to care for their swimsuits so they would last longer.