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Wartime Swimsuits

It’s the first week of Summer here in Australia, and my thoughts have turned to swimsuits. We have a few beaches nearby (which occasionally have crocodiles, sharks and stingers) and a pool (which is currently getting renovated) so we swim every day over Summer.  Usually we even put on swimsuits, although the odd skinny dip is not unknown!  

What style swimsuits would we have been wearing during the war? Let’s have a little look –

1939 jantzen swimsuit ad 1939  

at the beach 1939 

1940

   
 1941

  
 

1942 – clothes ratioing kicks in in Australia, and ads for swimwear are almost non existent.  Elastic used in commercial swimwear would have used rubber, which was needed for the war effort. To keep itself in the public  mind Jantzen cleverly told women how to care for their swimsuits so they would last longer.

 vintage 1940s swimsuit ad 
   
1943 – 

 vintage 1940s swimsuit  bikini 
1944

 vintage 1940s swimsuit  
1945

 

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About thewartimewoman

I love history, fashion, art and design, especially of the 1930s to the 1960s. I am also a mother, wife, interior decorator & a treasure hunter who wishes she could drive a 1933 Delage. I studied Architecture at Melbourne university, briefly, and completed a Diploma of Art in Interior Design at the Melbourne College of Decoration in 1991. I have worked on an off as a decorator ever since, in between stints as a florist, balloon artist, having my five children and helping my husband in his law firm. in my spare time I love researching history, blogging and gardening.

3 responses »

  1. These Jansen ads are like pin up posters. Gorgeous. The Jansen factory was located here in Portland Oregon. The diving-lady-logo was in neon, flashing a dive right into downtown. In about the 80s, the woman was changed to a deer. More politically correct, I suppose.
    When Jansen went out of business, their sign had become such a Portland icon, there was righteous outcry about removing it.
    So it still remains. The deer dutifully watching over Portland. And now…each Christmas, they add a flashing red nose to make him into Rudolph.
    Thanks for the trip to the beach.

    Reply
  2. Reblogged this on By the Mighty Mumford and commented:
    STILL IN STYLE!!!! :D WHOO-HOO!

    Reply

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